Cubans are finding new ways to cope with severe electricity and fuel shortages across the island.

For many Cubans, daily life now involves finding ways to save and create power. Social media influencer Dayán Marrero shares practical tips with his followers. His videos cover ways to save cellphone battery, preserve food and stay cool during power cuts. He also promotes rechargeable devices, including fans that provide light.

One of Marrero’s most popular videos shows viewers how to build an antenna. The device can help improve access to mobile internet. The video has received almost 800,000 views. Marrero is a computer science student at the Agrarian University of Havana. He now hopes to grow his audience on TikTok, although US sanctions restrict access to the platform.

Meanwhile, Cubans in tourism are also facing major challenges. Tourism fell 62% from January to July compared with the same period last year, according to official figures.

In Viñales, tour guide Osiris Hernández continues to welcome visitors. However, the number of tourists has fallen sharply. Hernández has prepared rooms in his home for guests. He also cooks over charcoal and grinds coffee by hand.

When the electricity goes out, Hernández uses an inverter connected to solar panels. This system helps him power household appliances. It also allows him to keep at least one freezer running.

At El Olivo agroecological farm, solar power is helping Cubans continue dairy production. The farm uses solar panels and batteries because fuel remains difficult to obtain. Workers heat milk over charcoal to pasteurize it. They then use solar-generated electricity to cool the milk.

The farm produces yogurt and cheese for customers in Viñales and Havana. Still, fewer tourists have caused demand to drop.

In Havana, solar-powered electric tricycles are also helping Cubans get around. Bus services remain limited because of fuel shortages. The tricycles use rechargeable batteries. Drivers can charge them from the power grid when electricity is available. Solar panels can also provide power.

Despite the ongoing shortages, Cubans continue to adapt. From homes and farms to transportation, people are finding practical ways to keep going.