Antigua and Barbuda has announced two senior appointments within its tourism sector, naming Charmaine Spencer as Chief Marketing Officer (CMO) and Shermain Jeremy as Director of Tourism for the Caribbean and Latin America. The appointments are expected to support the destination’s ongoing efforts to strengthen its global tourism presence and drive continued growth in the industry.

Spencer, who brings extensive experience in destination marketing and tourism development, will oversee the strategic marketing and branding of Antigua and Barbuda across key international markets. Her role will focus on enhancing the destination’s visibility, expanding visitor reach, and supporting long-term tourism objectives.

Jeremy has been appointed Director of Tourism and will be responsible for leading tourism promotion initiatives, strengthening industry partnerships, and helping to implement strategies aimed at increasing visitor arrivals. His appointment comes as Antigua and Barbuda continues to experience strong tourism performance and seeks to build on that momentum.

Tourism officials expressed confidence that the new leadership team will help advance the destination’s marketing efforts, strengthen relationships with travel partners, and further position Antigua and Barbuda as one of the Caribbean’s leading tourism destinations. The appointments reflect the country’s commitment to innovation, growth, and maintaining a competitive presence in the global tourism market.

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