Gov’t is moving Antigua and Barbuda’s tourism sector toward a high-end, sustainable model.

Gov’t outlined this shift through Charles Fernandez, who explained the new direction after Labour Day announcements. He said the focus is on stronger revenue and environmental protection.

Gov’t confirmed the strategy just before Cabinet swearing-in at the American University of Antigua. Prime Minister Gaston Browne finalized ministerial assignments during the process.

Gov’t said the plan targets high-spending visitors instead of mass tourism. As a result, the country can earn more with fewer visitors.

Gov’t also said this approach reduces pressure on natural resources. Therefore, beaches, reefs, and marine life face less strain.

Gov’t explained that luxury tourism creates stronger job opportunities. High-end hotels often employ more staff per property.

Gov’t added that sustainability remains a core pillar. Officials will mark reefs to prevent accidental damage. They will also tighten controls on overfishing.

Gov’t confirmed that public beach access will stay open. Fernandez stressed that citizens must not lose access to coastal areas.

Gov’t will work with the Development Control Authority and the Land Survey Department. These agencies will enforce legal beach access rights.

Gov’t also aims to boost local ownership in tourism. The target is 30 percent local control of room stock. This includes hotels and short-term rentals.

Gov’t said this will strengthen local participation in the sector. It will also help more citizens benefit from tourism growth.

Gov’t noted that several luxury projects are already under construction. New developments are rising across key tourism zones.

Gov’t expressed interest in seeing these projects completed. However, it acknowledged that further work is still required.

Gov’t said the final goal is balance. It wants strong economic growth and long-term environmental protection together.