Antigua & Barbuda Launches Summer 2027 Tourism Campaign

The Antigua and Barbuda Tourism Authority (ABTA) has launched its “Switch On Summer 2027” campaign in Trinidad and Tobago. The initiative aims to attract more Caribbean visitors to Antigua and Barbuda during the 2027 summer season.

The campaign launch took place on October 29 and 30, featuring eight television and radio appearances and a luncheon attended by more than 30 travel agents. Trinidad and Tobago remains Antigua and Barbuda’s largest Caribbean source market, recording 7,217 visitor arrivals in 2025, an increase of approximately 19 per cent over 2024.

The campaign will highlight several major attractions, including Culinary Month in May, Romance Month in June and the 70th anniversary of Antigua’s Carnival, scheduled for July 20 to August 3, 2027. Cricket-related travel opportunities will also be promoted for August and September.

ABTA plans to continue its advertising efforts in Trinidad and Tobago before expanding the campaign to Jamaica, Barbados, Guyana and St. Kitts. The authority is also encouraging local tourism businesses to develop summer packages and promotional offers to attract regional travellers.

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