PM Gaston Browne says creatives should embrace artificial intelligence instead of fearing it.

He shared the message during the launch of the Commonwealth People’s Forum Creative Arts Initiative. Moreover, he encouraged artists to see AI as a tool.

Browne explained that technology continues to reshape how content is created and shared. Therefore, creatives must adapt while protecting their authenticity.

He pointed to his own AI-inspired persona, “Gassy Dread.” The persona creates music focused on climate justice. However, Browne said it represents a creative extension of himself.

“I would not call it an alter ego,” he explained. Instead, he described it as another creative expression of his ideas.

Furthermore, Browne predicted that many people may eventually develop their own AI personas. As technology grows, he believes digital identities will become common.

Still, he warned creatives not to misuse the technology. According to Browne, there is a clear difference between using AI and abusing it.

Importantly, he stressed that local storytelling must remain central. Antiguan culture, dialect, and traditions should guide creative work.

Meanwhile, generative AI tools continue to transform creative industries worldwide. Artists now use AI to create images, music, and videos. As a result, many industries are changing rapidly.

However, experts say creativity must still come from human expression. Commonwealth Foundation Director General Razmi Farook highlighted this concern.

He explained that human creativity carries emotion and authenticity. Therefore, it cannot fully come from automated systems.

Farook noted that AI already presents challenges in competitions. For example, judges must now identify AI-generated entries in the Commonwealth Short Story Prize.

Nevertheless, he believes genuine talent still stands out. According to him, true creativity reflects a person’s energy and lived experience.

Additionally, Commonwealth Foundation Programme Officer Madiha Hussein-Jetha emphasized the power of artistic expression. She said creativity helps people share ideas that words alone cannot express.

For instance, artists often explore themes such as climate change and freedom of expression. Through creative work, they communicate deep emotions and complex realities.

Ultimately, Browne urged artists to remain proud of their cultural identity. At the same time, he encouraged them to innovate and explore new technology.

In short, the Prime Minister believes AI should support creativity, not replace it. He also insists Antiguan culture must remain at the heart of artistic expression.