Antigua & Barbuda will host the second edition of the Direct Booking Summit (DBS) Caribbean. Meanwhile, the event will take place on May 15, 2026, at Sandals Grande Antigua Resort. It will follow the 2026 Caribbean Travel Marketplace.

The summit aims to help Caribbean hoteliers tackle rising distribution costs and increasing competition for direct bookings. Therefore, it will provide revenue-focused strategies to boost profitability.

Additionally, organized by the Caribbean Hotel and Tourism Association (CHTA) and Triptease, the summit offers practical guidance. Hoteliers will learn how to increase conversion rates, grow direct revenue, and reduce reliance on third-party booking channels.

This year, sessions will highlight digital marketing, artificial intelligence (AI), and emerging technologies. As a result, hotels can attract guests, personalise experiences, and drive more direct bookings.

Furthermore, CHTA continues to empower hotel owners across the Caribbean. The summit provides a platform to share ideas and implement strategies. Consequently, hotels can reduce costly third-party commissions and retain more revenue.

Sanovnik Destang, CHTA President, said the event has grown since its first edition in 2025. Thus, the 2026 summit aims to provide even more actionable insights for Caribbean hoteliers.

Moreover, peer networking remains a key feature. Attendees can exchange proven approaches and solutions for common challenges, such as fluctuating demand and high distribution costs.

In addition, the summit focuses on optimising pricing, channel mix, and overall profitability. Experts will advise on reducing third-party dependence and improving distribution control.

Similarly, AI-driven marketing and automation will be explored as game-changers. These technologies allow hotels to deliver personalised content, attract high-value guests, and boost direct revenue.

Also, digital marketing trends, including social media, email, and content creation, will be covered. Hoteliers will learn to engage audiences, build brand loyalty, and increase bookings.

Ultimately, the summit offers actionable strategies that hoteliers can implement immediately. Attendees will gain tools to improve conversion rates and maximise profitability.

Finally, by participating, hoteliers will build a supportive network of peers. This community can inspire collaboration, innovation, and long-term business growth.

Overall, DBS Caribbean 2026 promises to provide practical solutions, expert insights, and networking opportunities. It equips Caribbean hotels to enhance guest experiences and drive direct bookings effectively.