Antigua and Barbuda heats up Toronto during deep freeze

Page Views: 15

Antigua and Barbuda is turning up the warmth in Toronto.
This comes as temperatures drop well below freezing.

Currently, the destination is rolling through the city on a TTC streetcar.
The bright branding travels along Dundas and Bathurst streets.

These corridors rank among Toronto’s busiest routes.
Together, they carry about 51,000 passengers daily.

As a result, thousands see images of beaches and blue water.
The streetcar offers a visual escape from winter.

Moreover, the activation lands at the perfect moment.
Canadians are dreaming of sun and warmth.

While coats stay zipped, Caribbean colors glide by.
The message feels timely and inviting.

Importantly, the streetcar is part of a wider campaign.
Antigua and Barbuda launched a fall and winter marketing push.

This strategy targets key Canadian cities.
They include Toronto, Montreal, and Halifax.

In each market, the focus remains high visibility.
Out-of-home and digital placements lead the effort.

Accordingly, the goal is to stay top of mind.
Travelers plan escapes most during winter months.

Tameka Wharton, Director of Tourism for Canada, explained the approach.
She called it a strategic investment in the market.

By bringing island warmth to winter streets, the campaign connects emotionally.
It also reminds Canadians that direct flights are nearby.

Meanwhile, the streetcar is only one element.
In December, Antigua and Barbuda appeared along the Gardiner Expressway.

There, a large digital billboard overlooked Exhibition Place.
It encouraged travelers to book a sunny getaway.

Additionally, the destination lit up Sankofa Square.
The site was formerly known as Yonge-Dundas Square.

Often called Canada’s Times Square, it draws thousands daily.
Massive LED screens showcased beaches and landscapes.

Consequently, the Caribbean felt close in downtown Toronto.
The visuals contrasted sharply with the winter chill.

Together, these activations form a strong marketing mix.
They meet travelers where they live and commute.

More importantly, they plant early travel ideas.
Familiarity builds long before booking decisions.

Canada remains a key tourism market.
Therefore, winter visibility carries long-term value.

As Toronto braces against the cold, the message remains clear.
Sunshine, warm water, and escape are waiting.

For a brief moment, winter does not feel so long.